OnlyFans

367 New Subscribers. 30.7% Conversion Rate. Tier 1 GEOs.

30.7%CVR

367Subscribers

1,197Clicks

3–6×vs industry

367 new OnlyFans subscribers from 1,197 clicks — 30.7% conversion rate, 3–6x higher than the industry average for programmatic display. Here's how a creator management agency achieved it using Vrume's intent-matched traffic.

The Challenge

The agency had tested multiple traffic sources before Vrume — programmatic display, social ads, general ad networks. The consistent result: high CPAs, low subscriber retention, and conversion rates in the 5–10% range. They needed traffic sourced from users with genuine subscription content intent, not curiosity clicks from broad demographic targeting.

The Setup

Traffic type: Vrume Marketplace — Social + Search + Messaging
GEO: Tier 1 (US, UK, CA, AU)
Client type: Creator management agency
CPC: $0.65
Payout model: Subscriber acquisition

Performance Data

The Results

30.7%CVR

367Subscribers

1,197Clicks

3–6×vs display avg

$0.65CPC

Tier 1GEO

367 subscribers from 1,197 clicks at 30.7% CVR — more than triple the 5–10% conversion rate the agency was seeing on programmatic display sources
3–6x higher CVR than industry average is a function of intent matching: Vrume's audience is pre-qualified for subscription creator content, not inferred from demographic proxies
$0.65 CPC with 30.7% CVR produces a subscriber acquisition cost well below what the agency was paying on social ads and broad programmatic
Tier-1 GEO targeting (US, UK, CA, AU) ensures the acquired subscribers have the purchase power to convert to paid tiers and sustain long-term rebill revenue

"Vrume's live cams traffic has been excellent. The volume of clicks is substantial and is consistently high quality."
— James, Vrume Advertiser

Key Takeaways

1Intent-matched traffic converts at 3–6x the rate of programmatic display for OnlyFans subscriber acquisition — the source determines the conversion ceiling
2Creator management agencies should model subscriber acquisition cost against LTV, not just against CPC — at $0.65 CPC and 30.7% CVR, the economics are strong for any creator with a working paid funnel
3Tier-1 GEO audiences deliver higher paid conversion rates and rebill tenure — CPC may be higher than lower-tier GEOs, but subscriber quality more than offsets it

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