Per click, per thousand and per conversion, by format and by GEO, from a network that publishes its floors and its results. Prepaid, $500 minimum, no CPA.
Last updated 10 October 2026. Figures are pulled from Vrume's own network data and refreshed when the underlying numbers move.
| Format | Priced on | Floor range | What you get | Typical dating CVR |
|---|---|---|---|---|
| Email clicks | CPC | $0.02–$1.29 | Clicks from dating-site newsletters and member mailings. Highest intent. | 6–52% |
| Members-area tabs | CPM | $1.50–$6.00 | Display and direct link shown to logged-in paying members on 300+ niche sites. | 6–18% |
| Direct-link clicks | CPC | $0.01–$0.42 | Raw clicks from text and smart links. Cheapest GEO test. | 2–10% |
| Popunders | CPM | $0.10–$1.60 (major GEOs) | Volume format, adult and mainstream. | <1% |
| Banners | CPM | $0.50–$5.00 | 300x250 / 300x100 / 900x250 across the network. | <1% |
Floors from the published rate card (22 Sep 2026). CVR ranges from published case studies and the 90-day benchmark dataset.
| GEO tier | Examples | Email CPC floor | Realised eCPA |
|---|---|---|---|
| Nordics | Norway, Sweden, Denmark, Finland | $0.20–$1.29 | $6.45–$11.22 |
| DACH / Benelux | Germany, Austria, Switzerland, Netherlands, Belgium | $0.07–$1.09 | $5.03 (DE) |
| North America / ANZ | United States, Canada, Australia, New Zealand | $0.09–$0.63 | $2.67–$5.61 |
| Southern Europe | Spain, Italy, Portugal, France | $0.08–$0.29 | $2.90 (ES) |
| Central / Eastern Europe | Czech Republic, Poland, Hungary, Romania | $0.05–$0.26 | $4.16 (CZ) |
| LatAm | Brazil, Argentina, Chile, Colombia | $0.09–$0.16 | Not yet published |
Payout in the GEO. Norway email costs 15x Ukraine email because Norwegian dating payouts are 15x higher. Floors follow payouts; if a GEO looks expensive, its offers pay accordingly.
Format intent. A members-area click is a logged-in paying member; a pop is a stranger. The first costs more per click and far less per conversion.
Competition on the zone. Realised CPC on Norway mobile ($1.76) ran 36% above the floor ($1.29) because several buyers wanted it. Czech cleared at the floor. Under-bid GEOs are where the cheap conversions are.
Device. Mobile and desktop are priced and perform differently on every zone. Split them.
| Budget | Lane | Clicks (approx.) | Conversions (approx.) | Basis |
|---|---|---|---|---|
| $500 | Czech email | 1,200 | 120 | $0.41 CPC, 9.93% CVR |
| $500 | Germany email | 735 | 99 | $0.68 CPC, 13.51% CVR |
| $500 | US email | 1,055 | 89 | $0.47 CPC, 8.45% CVR |
| $500 | Norway mobile email | 285 | 45 | $1.76 CPC, 15.66% CVR |
| $1,000 | Two GEOs, split | 1,500–2,000 | 150–200 | Blended window average |
Approximations from the 90-day window; your offer will move the conversion column up or down. None of these figures is a guarantee, and deposits are non-refundable, which is why the first test should be one GEO and one offer.
No setup fee, no account-management fee, no monthly minimum. Crypto, Paxum and bank wire are fee-free; credit card adds 3%. Your tracker is the only other cost, and S2S postbacks are free to set up.
On Vrume, email clicks open at $0.02–$1.29 depending on GEO (US $0.09, UK $0.13, Germany $0.09, Sweden $0.90, Norway $1.29), direct-link clicks at $0.01–$0.42, and the realised average on European email traffic over a 90-day window was $0.57.
Published Vrume cost per conversion ranges from $2.67 (US niche dating) to $11.22 (Norway mobile), with $8.71 as the 90-day European average on SOI/DOI/CPL offers.
$500, which is the minimum first deposit. It buys roughly 300–1,200 email clicks depending on GEO, enough to read one GEO and one offer.
Only when measured on cost per conversion. Pops at $0.14 CPM look cheap and convert under 1%; Norway email at $1.29 CPC looks expensive and returned 219% ROI in a published case study. Judge the lane by eCPA against payout.
No. Account management is included at every spend level and there are no setup fees. Payment processing is free except credit card (3%).
Self-serve signup, prepaid, same-day campaign review.