What dating email clicks actually did on the Vrume network over a 90-day window in 2026: conversion rate, cost per conversion and realised CPC for five GEOs, plus every published case-study number in one table.
Last updated 10 October 2026. Figures are pulled from Vrume's own network data and refreshed when the underlying numbers move.
| GEO | Conversion rate | Cost per conversion | Implied CPC | Notes |
|---|---|---|---|---|
| Norway (mobile) | 15.66% | $11.22 | $1.76 | Highest payout GEO on the network; email floors reflect it · case study |
| Germany | 13.51% | $5.03 | $0.68 | CPL email and mobile; Vxcash and AFFsub offers documented · case study |
| Sweden | 13.48% | $6.45 | $0.87 | Mature dating email; 395% ROI case study · case study |
| Czech Republic | 9.93% | $4.16 | $0.41 | Cheapest eCPA in the window; low floors · case study |
| United States | 8.45% | $5.61 | $0.47 | Niche dating converts best; 5,792-conversion case study at $2.67 · case study |
| All GEOs in window | 6.53% | $8.71 | $0.57 | 34,070 clicks, 2,226 conversions |
Implied CPC is cost per conversion multiplied by conversion rate, so it is the average price actually paid per click in that GEO over the window, not the floor. Norway's $1.76 realised CPC against a $1.29 floor shows the auction clearing above minimum; Czech Republic's $0.41 shows an under-bid GEO.
Conversion rate is driven by offer match more than by GEO. The same Norwegian inventory produced 15.66% on a mature-dating SOI offer and 52.74% on a premium email lane with a tightly matched offer (case study). The GEO sets the price; the offer sets the rate.
eCPA is what to benchmark against your payout. A $5.03 German eCPA against a typical €4–€8 DOI payout is a working campaign; the same eCPA against a $2 SOI payout is not. Bring the payout to the first conversation and the account manager will tell you which GEO lanes clear below it.
Mobile and desktop diverge. Norway mobile outperformed desktop in the window; Sweden ran 116% ROI on desktop specifically (case study). Split them in the tracker from day one.
| Campaign | Volume / rate | Result | |
|---|---|---|---|
| Spain email clicks | 232 signups | $2.90 eCPA | study |
| New Zealand email clicks | 13.65% CVR | $4.81 eCPA | study |
| Nordics mature dating | $7.75 eCPA | study | |
| Gay dating | 16.68% CVR | $3.00 CPA | study |
| US niche dating | 5,792 conversions | $2.67 eCPA | study |
| US BDSM niche | 12.14% CVR | study | |
| Germany mobile (AFFsub) | 26.8% CVR | study | |
| Norway premium email | 52.74% CVR | 219% ROI | study |
| Sweden email + Rebll | 22% CVR | 395% ROI | study |
Every row links to a published case study with the full spend, dates and zone detail. The full list is on the case studies page.
At the window average ($0.57 realised CPC, 6.53% CVR): roughly 880 clicks and 57 conversions, an $8.71 eCPA. At Czech Republic prices: roughly 1,200 clicks and 120 conversions. At Norway mobile prices: roughly 285 clicks and 45 conversions at $11.22 each, which is still profitable against Norwegian payouts. The point of the first $500 is to find which of these your offer is, then scale the one that clears.
On the Vrume network, 6.5% is the blended 90-day average across European GEOs on SOI/DOI/CPL dating offers. Well-matched single-GEO lanes run 13–16% (Germany, Sweden, Norway) and the best documented lane hit 52.74% (Norway premium email). Below 4% usually means an offer or lander mismatch, not a traffic problem.
Between $2.67 (US niche dating) and $11.22 (Norway mobile) in published Vrume data, with $8.71 as the 90-day European average. Cost per conversion tracks GEO payout: expensive GEOs have expensive conversions and higher payouts.
Realised CPC in the 90-day window ranged from $0.41 (Czech Republic) to $1.76 (Norway mobile), with $0.57 as the blended average. Floors on the pricing page are lower because they are the price that opens the auction, not the price that wins it.
Quarterly, or when a new 90-day dataset changes the picture. The date at the top of the page is the last refresh.
Vrume network statistics for one advertiser’s dating campaigns over a 90-day window, plus that advertiser’s S2S postbacks. Conversions are counted only where the advertiser's tracker fired a postback to Vrume, so unreported conversions make the real rates higher, not lower.
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