Dating

413 Conversions. 13.51% CR. $5.03 eCPA. Germany Mobile Dating at Scale.

413Conversions

13.51%CR

$5.03eCPA

3,056Clicks

413 conversions from 3,056 clicks over 90 days — the highest single-campaign conversion volume in the European dating account, at a consistent 13.51% CR and $5.03 eCPA across the full window.

The Challenge

Sustaining 13%+ conversion rate over 90 days at meaningful volume in Germany is a test of traffic quality that most sources fail. Performance typically degrades as frequency builds and low-intent placements accumulate. The advertiser needed a source that maintained CVR stability through a full campaign window — not just at launch.

The Setup

Traffic type: Mobile Email Click
GEO: Germany
Duration: 90 days
Device: Mobile
Payout model: CPL
Campaign ref: DE Mobile 1776 WL

Performance Data

The Results

413Conversions

13.51%CR

$5.03eCPA

3,056Clicks

90 daysDuration

MobileDevice

413 conversions from a single GEO over 90 days — the highest conversion volume in a multi-GEO European dating account that included Norway, Sweden, and Czech Republic
13.51% CR held stable across the full 90-day window, not just the first two weeks — a direct indicator of sustained traffic quality and offer alignment
$5.03 eCPA at 3,000+ clicks volume confirms this is not a test-scale result — German mobile email traffic scales commercially
The campaign ran with minimal intervention: email click traffic from member-area placements is self-qualifying by design, reducing the optimization burden vs. display sources

"Vrume's popunder traffic has been impressive. The volume and quality of traffic on a CPM basis have exceeded my expectations."
— Sarah, Vrume Advertiser

Key Takeaways

1German mobile email traffic consistently delivers 12–14% CR on well-aligned dating offers — this is a repeatable result, not a one-off
290-day data eliminates statistical noise: a 13.51% CR across 3,056 clicks is a validated performance baseline, not a launch-week spike
3At $5.03 eCPA and 413 conversions in 90 days, German mobile email is a commercially scalable channel for CPL dating advertisers

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