Dating

100 Leads From 506 Clicks. Austria at 22.5%, Norway at 17.6%.

22.52%Austria CVR

17.61%Norway CVR

100Leads

$5.87Blended eCPA

The two highest conversion rates on the network in the last 60 days came from two geos most buyers never test. Small volume, very high intent — and a lead goal on the advertiser's own tracker to prove it.

The Challenge

Austria and Norway are expensive per click — $1.04 and $1.26 in this window, two to three times the cost of a German click. The advertiser needed the conversion rate to justify the price, or both campaigns would have been paused in week one. Judged on CPC alone, they would never have launched.

The Setup

Traffic type: Premium Email Clicks
GEOs: Austria and Norway, run as two separate campaigns
Device: Mobile
Bids: Austria $1.04 CPC · Norway $1.26 CPC
Targeting: Geo-specific sub-ID whitelists; German-language funnel for Austria
Goal: Lead, tracked on the advertiser's own tracker via S2S postback
Period: 60 days, Jul 26 – Sep 24 2026

Performance Data

The Results

50Austria Leads

22.52%Austria CVR

$4.60Austria eCPA

50Norway Leads

17.61%Norway CVR

$7.13Norway eCPA

Austria converted better than one click in four; Norway better than one in six — the two highest conversion rates recorded on the network in the period
Austria's $4.60 eCPA was the lowest of any geo on the account despite the second-highest CPC — 222 clicks, $230 spend, 50 leads
Norway cost more per lead at $7.13 but still produced 50 leads on under $360 of spend at $1.26 a click
Both geos are volume-limited — roughly four to five clicks a day each — so this is a way to add high-intent leads at a predictable price, not a scale play

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Key Takeaways

1CPC is the wrong number to judge these geos on. A $1.04 click that converts at 22% is cheaper per lead than a $0.25 click that converts at 4%
2Austria is the sleeper in DACH. Same-language funnel as Germany, cheaper click than Norway, and the best eCPA on the account
3Run them as separate campaigns with their own bids. Folding them into a single European campaign would have hidden both results inside the blend

Frequently Asked Questions

Why is the volume so low?

Small populations and tight whitelists. Expect a few hundred clicks a month per geo, not a few thousand — the trade-off is the conversion rate.

Can I get Austria cheaper than $1.04?

Possibly, but you'll lose the top subs. We'll tell you where the floor is before you commit budget.

Can I run a campaign like this?

Yes — apply at vrume.com/buytraffic/ and reference this case study. If your German campaign converts, Austria on the same funnel is the obvious next test.

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Buy Austrian & Norwegian Dating Traffic · Dating Case Studies · Partner Programme