Dating

107% ROI in Italy. 792 Clicks. 74 Conversions. Mobile-First.

+107%ROI

9.3%CVR

74Conversions

€153Profit

Here's how mobile email traffic on an Italian dating offer returned €153 profit on €143 spend — and why Italy mobile outperformed desktop benchmarks by a wide margin.

The Challenge

Italian dating campaigns are notoriously underoptimised on mobile. Most affiliates default to desktop inventory, leaving a high-intent mobile audience underserved. The Avventureinzona offer via Adthorized needed a traffic partner who could deliver qualified Italian mobile users at a viable CPA — not just clicks.

The Setup

Traffic type: Mobile Email Click
GEO: Italy
Offer: Avventureinzona (via Adthorized)
Payout model: CPL/CPA
Device: Mobile

Performance Data

The Results

+107%ROI

9.3%CVR

74Conversions

792Clicks

€153.44Profit

€142.56Spend

74 conversions from 792 mobile clicks — a 9.3% CVR that held consistent throughout the campaign window, not just at launch
Adthorized's Italian premium inventory combined with Vrume's email traffic created a funnel the mobile audience responded to immediately
Mobile-first delivery outperformed the desktop benchmarks for the Avventureinzona offer by a margin that justified budget reallocation to mobile
107% ROI means the advertiser returned more than double their spend — net positive from the first delivery cycle

"Vrume's popunder traffic has been impressive. The volume and quality of traffic on a CPM basis have exceeded my expectations."
— Sarah, Vrume Advertiser

Key Takeaways

1Italian mobile audiences convert well on localised dating offers when traffic is sourced from logged-in email click placements rather than cold display
2Adthorized's inventory quality translated directly into profitable CVR — offer partner selection matters as much as traffic quality
3A 107% ROI on Italian CPL demonstrates the GEO is commercially viable for advertisers willing to move beyond the standard UK/DE/Nordic stack

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