Case Studies / Dating
Dating

$2,681 Profit Across 8 Countries. One Traffic Source.

+20.9%ROI
$2,681Profit
8GEOs
Multi-ChannelTraffic

Here's how a direct dating advertiser scaled CPL campaigns across Sweden, Norway, Germany, the USA, France, Switzerland, Spain, and Austria — and walked away with $2,681 profit and a long-tail email retargeting audience built as a byproduct.

The Challenge

Running a dating offer across 8 GEOs simultaneously means managing wildly different CPC rates, conversion behaviours, payout thresholds, and audience intent profiles. Most traffic sources are optimised for 1–2 markets. The advertiser needed a single partner who could deliver consistent quality across the full map — and enable email passing for long-term retargeting value beyond the core CPL economics.

The Setup

  • Traffic type: High-Intent Inventory (Direct Clicks + Member Area Tabs + Email Passing)
  • GEOs: Sweden, Norway, Germany, USA, France, Switzerland, Spain, Austria
  • Payout model: CPL + email passing
  • Partner: Direct dating advertiser
  • Device: Desktop & Mobile

The Results

+20.9%ROI
$2,681Profit
8GEOs active
3Traffic channels
EnabledEmail passing
CPLModel

"Vrume's popunder traffic has been impressive. The volume and quality of traffic on a CPM basis have exceeded my expectations."

— Sarah, Vrume Advertiser

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Key Takeaways

Related Case Studies

See how other campaigns performed: 26.8% Sub CVR — 94 Subscribers From 351 Clicks, 35.4% Sub CVR — 244 Subscribers From 690 Clicks, 27.6% Sub CVR — 37 Subscribers From 134 Clicks.

Frequently Asked Questions

What were the headline results of this campaign?

+20.9% ROI and $2,681 profit for one direct dating advertiser across 8 GEOs: Sweden, Norway, Germany, USA, France, Switzerland, Spain and Austria.

What traffic did the campaign use?

Multi-GEO CPL dating traffic from Vrume's email and members-area inventory, optimized GEO by GEO.

Can I run a campaign like this?

Yes — apply at vrume.com/buytraffic/ and reference this case study. Applications are reviewed same day, and we'll match you with the same inventory lanes and GEO targeting.

Ready to scale your Dating campaigns?

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