Dating

16.68% Conversion Rate. $3.00 CPA. Gay Dating Traffic Across US, UK & Australia.

16.68%CVR

$3.00CPA

231Conversions

18.64%Mobile CR

231 conversions from 1,385 clicks across US, UK, and Australia at $3.00 CPA — mobile hit 18.64% CR, Android delivered $2.53 CPA. Here's every number from this gay dating member-area campaign.

The Challenge

Gay dating is an underserved segment in most programmatic networks — inventory is either low-quality broad-match or priced out of reach for CPL campaigns. The advertiser needed member-area traffic where users had already self-identified their orientation, not inferred audience targeting that pollutes the funnel with irrelevant clicks.

The Setup

Traffic type: Member Area Direct Link
Zones: 2968 & 2958
GEOs: USA, UK, Australia
CPC: $0.50
Payout model: CPL
Device split: Mobile + Desktop

Performance Data

The Results

16.68%Blended CVR

$3.00CPA

231Conversions

1,385Clicks

18.64%Mobile CR

$2.53Android CPA

231 conversions from 1,385 clicks at $0.50 CPC — a $3.00 CPA on member-area direct link traffic is strong unit economics for Tier-1 gay dating CPL
Mobile users hit 18.64% CR and Android delivered $2.53 CPA — the mobile segment is the clear scaling priority for this traffic type
Zones 2968 and 2958 provide access to self-identified users inside active dating site sessions — a quality floor that broad targeting cannot match
Coverage across US, UK, and Australia in a single campaign confirms this traffic source scales across Tier-1 anglophone GEOs without GEO-specific setup costs

"Vrume's popunder traffic has been impressive. The volume and quality of traffic on a CPM basis have exceeded my expectations."
— Sarah, Vrume Advertiser

Key Takeaways

1Member-area direct link traffic reaches self-identified users — in gay dating, this eliminates the audience mismatch that kills CPL efficiency on broad programmatic
2Mobile and Android are the scale priority in Tier-1 gay dating: 18.64% CR and $2.53 CPA are the numbers to build a budget plan around
3At $0.50 CPC, the cost-to-conversion math works across US, UK, and AU simultaneously — rare efficiency for three simultaneous Tier-1 GEOs

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