Dating

828 Clicks. 113 Signups. 13.65% Conversion Rate in New Zealand.

13.65%Conversion Rate

113Signups

$4.81eCPA

828Clicks

A geo nobody scales, converting better than every Tier 1 market on the same account. One dating advertiser's 60 days on New Zealand email clicks — and why it earned its own campaign.

The Challenge

New Zealand is small enough that most networks fold it into Australia and move on. The advertiser already ran AU and wanted a straight answer: does NZ deserve its own campaign, its own bid and its own whitelist — or is it noise that belongs in the AU blend?

The Setup

Traffic type: Premium Email Clicks
GEO: New Zealand
Device: Mobile
Bid: $0.66 CPC
Targeting: Dedicated NZ sub-ID whitelist, run separately from the Australian campaign
Goal: DOI signup, tracked on the advertiser's own tracker via S2S postback
Period: 60 days, Jul 26 – Sep 24 2026

Performance Data

The Results

113Signups

828Clicks

13.65%Conversion Rate

$4.81eCPA

6.16%AU CVR (same account)

$9.56AU eCPA (same account)

At 13.65%, New Zealand converted at more than twice the rate of Australia on the same offer and creative (6.16%), and nearly three times the US (5.19%)
eCPA came in at $4.81 — half of Australia's $9.56 — because the whitelist was built for NZ specifically rather than inherited from AU
Volume is the ceiling, not the conversion rate: 828 clicks in 60 days is what the market gives at $0.66, which makes this a margin geo rather than a scale geo
The result held across the whole window — this is 60 days of steady performance, not a launch spike

Key Takeaways

1Don't bundle NZ with AU. On an identical offer, NZ converted at 2.2× the rate at half the eCPA — blending them would have hidden the result
2High intent, low ceiling. Expect roughly 14 clicks a day at $0.66 — treat it as a profitable add-on to a Tier 1 mix, not a primary source
3Whitelist first. The dedicated NZ sub list is what made the split worth doing; running NZ open would have pulled it back to AU-level numbers

Frequently Asked Questions

Why is New Zealand converting so much better than Australia?

Less competition on the inventory and a tighter whitelist. These are signup conversions reported from the advertiser's own tracker — we don't hold their downstream data.

How much volume can I get?

On this account, 800–900 clicks per 60 days at $0.66. More is possible at a higher bid; we'll tell you honestly where it starts to degrade before you commit.

Can I run a campaign like this?

Yes — apply at vrume.com/buytraffic/ and reference this case study. We run NZ as a standalone campaign with its own geo, bid and whitelist.

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