Dating

Two Advertisers, One Geo: 1,623 Finnish Clicks, 139 Conversions.

139Conversions

$6.93Blended eCPA

8.56%Conversion Rate

2Advertisers

Two separate dating advertisers ran Finland email clicks over the same 60 days, on different bids, different offers and different goal definitions. Both landed within $1.25 of each other on eCPA. That consistency is the story.

The Challenge

One good result can be luck. The question buyers ask about Nordic dating traffic is whether the numbers hold across offers — or whether one advertiser found the single converting sub-ID and everyone else is buying the leftovers. Two independent advertisers on the same geo in the same window is the cleanest test of that we can show.

The Setup

Traffic type: Premium Email Clicks
GEO: Finland
Device: Mobile, both campaigns
Advertiser 1: DOI signup goal, $0.67 CPC, 1,068 clicks
Advertiser 2: Lead goal, $0.45 CPC, 555 clicks
Tracking: Independent S2S postbacks to each advertiser's own tracker
Period: 60 days, Jul 26 – Sep 24 2026

Performance Data

The Results

139Conversions (combined)

1,623Clicks (combined)

8.56%Blended CVR

$6.93Blended eCPA

$7.29 / $6.05eCPA, Adv. 1 / Adv. 2

9.18% / 7.39%CVR, Adv. 1 / Adv. 2

Two different offers, two different bids, two different goal definitions — and both converted between 7% and 9% at $6.05–$7.29 per conversion
The higher bid ($0.67) bought roughly twice the volume and a slightly higher conversion rate; the lower bid ($0.45) got a cheaper eCPA on less traffic. Neither cannibalised the other
Finland was the top Nordic signup geo for Advertiser 1 — 98 signups against 23 in Sweden on the same account
Advertiser 1's 1,068 clicks at $0.669 sat right on the network-wide Finnish rate for the top email zone ($0.66), so this is the price, not a discount

Key Takeaways

1The result repeats. Two advertisers, same geo, same 60 days, eCPA within $1.25 of each other — that's a characteristic of the inventory, not a lucky campaign
2Bid buys volume, not conversion rate. $0.67 delivered twice the clicks of $0.45 at nearly the same CVR — decide on volume needs, not on hoping a higher bid converts better
3Finland beats Sweden for signup offers on this network. Same region, very different result — test them separately

Frequently Asked Questions

Were the two advertisers competing for the same clicks?

Same inventory, overlapping whitelists, different bids. The higher bid won more auctions; both still converted in the same range.

What's the realistic CPC for Finland?

$0.45–$0.67 depending on how much of the Finnish whitelist you want. Network-wide, Finland cleared at $0.66 on the top email zone in the same period.

Can I run a campaign like this?

Yes — apply at vrume.com/buytraffic/ and reference this case study. This data is dating only; if you're in another vertical, ask and we'll tell you what we actually have for Finland.

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