Dating

78% ROI in France. The Winning Variable Was the Landing Page.

+78.46%Winning ROI

+64.33%vs Variant

FranceGEO

iOS + FirefoxWinner

Two versions of the same PlaisirInconnu offer. One hit 78.46% ROI. One hit 64.33%. The only variable was the landing page — here's what separated them and why iOS users and Firefox Mobile outperformed everything else.

The Challenge

French dating advertisers frequently leave margin on the table by running a single creative stack without split testing. Even well-performing campaigns contain hidden segment winners that a blended number obscures. The Rebll + PlaisirInconnu partnership needed to identify which lander variant extracted maximum ROI from the same high-intent French email traffic.

The Setup

Traffic type: Premium Email Click
GEO: France
Offer partner: Rebll / PlaisirInconnu
Test type: Landing page A/B split
Payout model: CPL
Key segments: iOS, Firefox Mobile

Performance Data

The Results

+78.46%Winner ROI

+64.33%Variant ROI

+14ppMargin gain

iOSBest device

Firefox MobileBest browser

FranceGEO

A 14 percentage-point ROI gap from the same traffic source — the difference between a profitable campaign and an exceptional one came down to the landing page
iOS users and Firefox Mobile were the highest-intent segments in French dating traffic — a segmentation insight that applies to future campaign builds
Rebll's PlaisirInconnu offer proved well-matched to high-intent French email audiences, with both lander variants delivering positive ROI
Split testing on the same traffic source isolates the offer/creative variable with statistical precision — eliminating ambiguity about what's driving performance

"Vrume's popunder traffic has been impressive. The volume and quality of traffic on a CPM basis have exceeded my expectations."
— Sarah, Vrume Advertiser

Key Takeaways

1Landing page copy and design accounts for up to 14 ROI percentage points on the same traffic source — testing is not optional for French dating campaigns
2iOS and Firefox Mobile are the highest-converting segments in French email dating — build creative stacks specifically for these users
3Rebll's French offers paired with Vrume email traffic is a proven high-ROI combination — the data is reproducible

Frequently Asked Questions

What were the headline results of this campaign?

A landing-page split test on the PlaisirInconnu offer via Rebll: one version hit 78.46% ROI, the other 64.33% — with iOS and Firefox Mobile the winning segments.

What traffic did the campaign use?

French dating email traffic run against two landing-page variants to isolate what converted.

Can I run a campaign like this?

Yes — apply at vrume.com/buytraffic/ and reference this case study. Applications are reviewed same day, and we'll match you with the same inventory lanes and GEO targeting.

Ready to scale your Dating campaigns?

Vrume specialises in Dating traffic. Apply now and our team will review your offer within 24 hours.

Apply for Access See More Case Studies

Run French Dating Campaigns · Dating Case Studies · Vrume Partners