Dating

255 Conversions. 13.48% CR. $6.45 eCPA. Sweden Mobile Dating Traffic.

255Conversions

13.48%CR

$6.45eCPA

1,891Clicks

255 conversions from 1,891 mobile clicks over 90 days at 13.48% CR — near-identical to Germany, confirming that the Nordic email traffic pattern is real and holds at scale across multiple GEOs.

The Challenge

Advertisers scaling from one Nordic GEO to multiple need data that confirms whether performance patterns transfer across markets or whether each GEO requires independent validation. Germany's 90-day 13.51% CR result raised the question: does Sweden behave the same way, or is that a Germany-specific outcome?

The Setup

Traffic type: Mobile Email Click
GEO: Sweden
Campaign ref: SE Mobile 1776 WL
Device: Mobile
Duration: 90 days
Payout model: CPL

Performance Data

The Results

255Conversions

13.48%CR

$6.45eCPA

1,891Clicks

90 daysDuration

MobileDevice

13.48% CR in Sweden versus 13.51% in Germany — the near-identical result confirms this is a traffic-source phenomenon, not a GEO-specific anomaly
255 conversions from 1,891 mobile clicks over 90 days represents real volume — a sample size that removes statistical ambiguity about traffic quality
$6.45 eCPA over 90 days is stable and scalable — not a launch-week result that degrades as the campaign matures
The 1776 WL zone delivers consistent results across multiple Nordic GEOs — a whitelist entry that should be in every Tier-1 European dating mobile campaign

"Vrume's popunder traffic has been impressive. The volume and quality of traffic on a CPM basis have exceeded my expectations."
— Sarah, Vrume Advertiser

Key Takeaways

1Sweden and Germany both deliver ~13.5% CR on email click mobile traffic — the pattern holds across GEOs, meaning the Nordic email inventory is genuinely high quality
2The 1776 WL zone is a cross-GEO performer in the Nordic market — its inclusion on a Sweden campaign whitelist is justified by both DE and SE data
390-day data from two GEOs at near-identical CR levels is the strongest available signal that Nordic mobile email traffic is reproducible and scalable

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Scale Sweden Campaigns · Nordic Dating Results · Partner Network