Dating

116% ROI on Swedish Dating Traffic. Desktop + MacOS Was the Winning Stack.

+116.3%ROI

23.6%CVR

+41.7%vs Variant

MacOS DesktopBest device

Two Advidi offers tested side by side on Swedish traffic. HemligtDin hit 116.3% ROI and 23.6% CVR. Flirtigt hit 41.7%. The traffic was identical — here's what separated the offers and why Desktop MacOS was the winning device stack.

The Challenge

Swedish desktop dating traffic is premium-priced — CPCs are high enough that an offer with even moderate misalignment will burn budget without returning margin. The advertiser needed to identify which Advidi offer resonated with Vrume's Swedish audience before committing budget to the winner.

The Setup

Traffic type: Premium Swedish traffic (Vrume Marketplace)
GEO: Sweden
Device: Desktop + MacOS
Partner: Advidi
Offers tested: HemligtDin vs. Flirtigt
Payout model: CPL

Performance Data

The Results

+116.3%HemligtDin ROI

23.6%HemligtDin CVR

+41.7%Flirtigt ROI

74.6ppMargin gap

MacOS DesktopBest device

SwedenGEO

A 74.6 percentage-point ROI gap between two offers on the same traffic source — the variable was exclusively the offer, not the audience or the placement
HemligtDin's Swedish-language branding and localised UX resonated strongly with Vrume's Swedish audience — native Swedish offers outperform non-localised alternatives consistently
Desktop and MacOS users were the highest-converting segment in this Swedish campaign — a device insight that should drive creative prioritisation in future campaigns
Both offers returned positive ROI — but 116% vs. 41% is the difference between a scale decision and a test decision

"Vrume's popunder traffic has been impressive. The volume and quality of traffic on a CPM basis have exceeded my expectations."
— Sarah, Vrume Advertiser

Key Takeaways

1Offer-to-traffic matching is the single highest-leverage optimisation in Swedish dating — a 74pp ROI gap from the same inventory proves this conclusively
2HemligtDin's localised Swedish branding is a structural advantage over generic international dating brands for Vrume's Swedish audience
3MacOS + Desktop users show the highest conversion intent in Swedish casual dating — a segmentation insight that transfers to any Swedish traffic source

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