Case Studies / Dating
Dating

2,704 Clicks. 232 Signups. $2.90 eCPA in Spain.

$2.90eCPA
232Signups
8.58%Conversion Rate
$0.25CPC

A dating advertiser ran Spanish email clicks on a sub-ID whitelist for 60 days. It became their cheapest signup geo on the network — under $3 per DOI at nearly 9% conversion, on a market most buyers skip.

The Challenge

Spain is usually treated as a Tier 2 afterthought in European dating — cheap clicks, assumed low intent, hard to make the numbers work once volume goes up. The advertiser needed a geo that could absorb daily budget without the eCPA drifting the moment the cap was raised, and without spending the first two weeks discovering which sub-IDs actually converted.

The Setup

  • Traffic type: Premium Email Clicks
  • GEO: Spain
  • Device: Mobile
  • Bid: $0.25 CPC, flat
  • Targeting: Sub-ID whitelist built from network-wide Spanish performance before launch
  • Goal: DOI signup, tracked on the advertiser's own tracker via S2S postback
  • Period: 60 days, Jul 26 – Sep 24 2026

The Results

232Signups
2,704Clicks
8.58%Conversion Rate
$2.90eCPA
$0.249Realised CPC
$672Total Spend

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Key Takeaways

Frequently Asked Questions

What kind of traffic is this?

Premium email clicks — users clicking through from dating newsletters on Spanish inventory. Not display, not pop.

Is $2.90 sustainable at higher volume?

On this account it held for 60 days at roughly 45 clicks a day. We size allocations against what the whitelist can absorb without degrading, and tell you that number before you fund.

Can I run a campaign like this?

Yes — apply at vrume.com/buytraffic/ and reference this case study. If you run a dating signup offer with a Spanish landing page, you start on the same whitelist this advertiser started on.

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