Dating

15.66% CVR on Dating Email Traffic — European Multi-GEO Performance Breakdown.

15.66%Norway CVR

34,070Total Clicks

413DE Conversions

$5.03DE eCPA

One advertiser. 6 European markets. 90 days. Norway hit 15.66% conversion rate. Germany delivered 413 conversions at $5.03 eCPA. Here's the full breakdown across every GEO.

The Challenge

European dating email campaigns are commercially efficient — but fragmented. Each GEO has a different cost structure, conversion profile, and best-practice creative stack. The advertiser needed a 90-day multi-GEO run with per-GEO reporting granular enough to justify future budget allocation decisions.

The Setup

Traffic type: Email Click (Vrume Marketplace)
GEOs: Norway, Germany, Sweden, Czech Republic, USA + more
Duration: 90 days
Payout model: CPL
Reporting: Zone + GEO level breakdown

Performance Data

The Results

15.66%Norway CVR

413DE Conversions

$5.03DE eCPA

34,070Total Clicks

90 daysDuration

6+GEOs

Norway achieved 15.66% CVR — the highest single-GEO conversion rate in the account and a benchmark for high-intent Tier-1 email traffic
Germany delivered 413 conversions over 90 days at $5.03 eCPA — proving that German email click traffic scales to real volume at competitive cost
34,070 total clicks across 6 GEOs represents meaningful scale for a 90-day email click account — not just a test
Czech Republic demonstrated the lowest eCPA in the account, highlighting the cost efficiency available in Tier-2 European GEOs

"Vrume's popunder traffic has been impressive. The volume and quality of traffic on a CPM basis have exceeded my expectations."
— Sarah, Vrume Advertiser

Key Takeaways

1Norway is the benchmark GEO for email dating CVR in Europe — 15.66% confirms it as the highest-intent market in any multi-GEO Nordic account
2Germany delivers the best combination of volume and efficiency in European email dating — 413 conversions from a single GEO at $5.03 eCPA
3Real-time per-GEO data allows budget concentration in top performers while maintaining diversification across the full European stack

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