Dating

617 Conversions. 8.45% CR. $5.61 eCPA. USA Mobile Dating at Scale.

617Conversions

8.45%CR

$5.61eCPA

7,306Clicks

617 conversions from 7,306 mobile clicks over 90 days at $5.61 eCPA — the highest single-campaign conversion volume in a multi-GEO account that included Norway, Germany, and Sweden. This is what US dating traffic looks like when you run it right.

The Challenge

US mobile dating requires both volume and efficiency simultaneously — most campaigns sacrifice one for the other. High click volumes typically degrade CVR as low-intent placements accumulate. The USA MOB 1776 WL campaign needed to deliver meaningful conversion scale (600+) without the CVR collapse that characterises high-volume US display campaigns.

The Setup

Traffic type: Mobile Email Click (USA MOB 1776 WL)
GEO: USA
Device: Mobile
Duration: 90 days
Payout model: CPL
Reporting: Daily + zone-level

Performance Data

The Results

617Conversions

8.45%CR

$5.61eCPA

7,306Clicks

90 daysDuration

#1 by volumeAccount rank

617 conversions in 90 days — the single highest conversion volume in an account that included Norway, Germany, and Sweden across the same period
8.45% CR held stable across 7,306 clicks — no CVR degradation at scale, which is the defining quality test for any email click traffic source
$5.61 eCPA at this volume represents commercial viability for US mobile dating CPL at meaningful scale — not just an efficient test window
7,306 clicks over 90 days is the largest single-GEO traffic allocation in the account, validating the USA as the volume anchor for multi-GEO email dating campaigns

"Vrume's popunder traffic has been impressive. The volume and quality of traffic on a CPM basis have exceeded my expectations."
— Sarah, Vrume Advertiser

Key Takeaways

1The USA delivers the highest absolute conversion volume in multi-GEO dating accounts — it should always receive the largest traffic allocation when CPL unit economics are favourable
2The 1776 WL zone is consistent across GEOs: US, Sweden, and Norway all confirm 8–15% CR, validating it as a cross-market quality placement
3617 conversions at $5.61 eCPA in 90 days is a result that justifies real scaling budget — the data is large enough to make planning decisions from

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