Dating

16,720 Clicks. 5,792 Conversions. $2.67 eCPA in the US.

5,792Conversions

34.64%CVR

$2.67eCPA

50.35%Spanish CR

16,720 clicks. 5,792 conversions. 34.64% blended CVR. $2.67 eCPA. Spanish-language users hit 50.35% CR and $1.79 eCPA. This is what US niche dating traffic looks like at scale.

The Challenge

High-volume US niche dating campaigns must maintain CVR stability as click volume scales — most sources see significant conversion rate compression above 5,000 clicks as low-intent placements accumulate. The advertiser needed proof that 34%+ CVR was a sustainable performance characteristic, not a low-volume anomaly.

The Setup

Traffic type: High-Intent Mobile + WiFi
GEO: USA
Offer type: Niche dating (trans/shemale)
Payout model: CPL
Language segments: English + Spanish
Scale: 16,720 clicks

Performance Data

The Results

5,792Conversions

34.64%CVR

$2.67eCPA

16,720Clicks

50.35%Spanish CVR

$1.79Spanish eCPA

34.64% blended CVR at 16,720 clicks volume — no CVR compression at scale, which is the primary quality differentiator between intent-matched and broad programmatic traffic
Spanish-language users hit 50.35% CR and $1.79 eCPA — a sub-segment that operates at 1.5x the blended CVR and generates 33% lower eCPA than the account average
$2.67 eCPA on US niche dating CPL is below the market rate for comparable audience quality — the traffic source efficiency compounds at volume
5,792 conversions is not a test — it is an account-level result that validates the traffic source for sustained, budget-committed scaling

"Vrume's popunder traffic has been impressive. The volume and quality of traffic on a CPM basis have exceeded my expectations."
— Sarah, Vrume Advertiser

Key Takeaways

1Spanish-language US users outperform English speakers by a wide margin in niche dating — a 50% CR segment worth isolating and scaling independently
234%+ CVR at 16,720 clicks volume proves traffic quality doesn't degrade at scale — the self-selection mechanism in niche dating audiences maintains intent through high volumes
3$2.67 eCPA on 5,792 conversions is one of the lowest eCPAs in the Vrume portfolio — niche dating with intent-matched US traffic is a commercially exceptional combination

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Run US Niche Dating · US Dating Case Studies · Vrume Partners